How to Set Up Make Automations

Make is a visual automation platform that lets you connect apps and build powerful workflows—no code required.

How to Set Up Make.com (Step-by-Step Guide)

Make.com is a powerful visual automation platform—but to get real value out of it, you need a proper setup. Here’s a structured walkthrough to get your Make environment ready for production workflows.

Step 1: Create a Make.com Account

  1. Go to make.com and click “Sign Up.”
  2. Choose to register with:
    • Google
    • Microsoft
    • Email/password combo
  3. After verifying your email, you’ll be directed to the Make Dashboard.

Step 2: Understand the Interface

Once you’re in, familiarize yourself with the core components:

  • Scenarios – Where you build automations.
  • Connections – Authorize apps and services (e.g., Slack, QuickBooks, Gmail).
  • Organization – Manage teams, roles, and permissions.
  • Modules – App actions you’ll use within your scenarios.
  • Operations – Each step/run in a scenario is counted as an operation (used for billing).

Step 3: Connect Your Apps

  1. Go to “Connections” in the sidebar.
  2. Click “Create a connection” and choose an app (e.g., Google Sheets, Slack, Stripe).
  3. Authenticate your account using OAuth or API key depending on the app.
  4. Save the connection and give it a clear name like Stripe - Production or Gmail - Ops.

✔ Pro Tip: Use separate connections for staging vs. production environments.

Step 4: Build Your First Scenario

A scenario is a visual flowchart of your automation.

  1. Go to Scenarios > Create a new scenario.
  2. Search for and select the app you want to trigger the scenario (e.g., Webhooks, Gmail, Stripe).
  3. Select the trigger event, such as:
    • New row in Google Sheets
    • New webhook payload received
    • New payment in Stripe
  4. Add subsequent modules:
    • Drag and drop app modules.
    • Add filters, routers (for conditional logic), and iterators (for handling arrays).
    • You can use tools like:
      • Text functions (e.g., clean/format text)
      • Date formatting
      • HTTP module for API calls
  5. Click Save, then Run once to test the setup.

Step 5: Add Error Handling & Retries

  1. Click the wrench icon on any module.
  2. Add:
    • Error Handlers – Define what happens on failure (skip, retry, break).
    • Fallbacks – Route to a Slack alert or email in case of a critical failure.
  3. Consider using the Tools > Error Handler module for robust scenarios.

Step 6: Schedule & Activate

  1. Click the clock icon at the bottom of the scenario builder.
  2. Choose how the scenario should run:
    • Immediately (on trigger)
    • Scheduled (hourly, daily, etc.)
    • Manual (run only when you press it)
  3. Toggle the scenario ON using the switch in the top-right corner.

Step 7: Monitor Your Scenarios

  1. Go to Dashboard > Operations to monitor scenario usage and runs.
  2. Use logs to:
    • View input/output of each module
    • Identify failures and latency
    • Optimize high-volume operations

✔ Set notifications for when a scenario fails or exceeds usage limits.

Step 8: Manage Teams and Permissions (for orgs)

  1. Navigate to Organizations > Team Settings.
  2. Invite team members and assign roles:
    • Admin – Full access
    • Developer – Can build/edit scenarios
    • Operator – Can run and monitor
    • Viewer – Read-only access

You can also create separate workspaces for each department or client.

Step 9: Use Webhooks (Advanced Triggering)

  1. Choose the Webhooks module as your first step.
  2. Make will generate a custom webhook URL.
  3. Send a payload to that URL from another app or system.
  4. Use Data Structure Tools to dynamically map fields.

This is powerful for custom apps, client intake forms, or Stripe/Shopify events.

Step 10: Scale & Optimize

  • Bundle scenarios – Use routers and sub-scenarios to reduce repetition.
  • Limit operations – Use filters early in the flow to avoid wasting operations.
  • Use variables & data stores – To track persistent data across flows.
  • Leverage webhooks over polling – To reduce latency and cost.

Final Checklist Before Going Live

✔ All connections authenticated

✔ Trigger tested with live data

✔ Error handlers and notifications configured

✔ Scenario enabled and scheduled

✔ Operations and quota monitored regularly