Make

What is Make.com?

Make.com (formerly Integromat) is a visual automation platform that allows businesses to connect apps, automate workflows, and move data across systems without writing code. It enables you to build complex, multi-step integrations using a drag-and-drop interface, making it ideal for non-developers, operations teams, and product-minded technologists.

Make is often used as a more flexible and powerful alternative to Zapier, especially when dealing with branching logic, real-time data manipulation, and high-volume workflows.

Why Use Make.com?

• Visual Scenario Builder – Intuitive, no-code interface for building logic-based workflows.
• Multi-App Workflows – Automate across dozens of tools in one scenario (not just trigger-action pairs).
• Advanced Logic – Add filters, conditional logic, iterators, routers, and error-handling.
• Extensive App Library – Native integrations with 1,000+ apps (Google Workspace, Slack, QuickBooks, Airtable, HubSpot, Webhooks, etc.).
• Developer-Friendly – Use HTTP modules, JSON parsing, and webhooks to build custom automations.
• Cost-Efficient at Scale – High volume of operations at lower cost compared to other automation platforms.

Core Use Cases

1. Process Automation

• Route incoming leads from forms to CRM (e.g., Typeform → HubSpot → Slack alert).
• Automate invoice creation and distribution from QuickBooks or Stripe.
• Generate custom PDFs, emails, or reports based on user activity or data triggers.
  

2. Workflow Orchestration

• Connect multiple SaaS tools in a single scenario:
• Example: “When a new row is added in Google Sheets → Enrich data with Clearbit → Update CRM → Send email → Add to reporting dashboard.”
  

3. Data Syncing & Cleaning

• Sync contacts between HubSpot, Google Contacts, and Airtable.
• Automatically clean up, reformat, or transform data (e.g., capitalize names, format dates).
  

4. Internal Tooling

• Build internal dashboards, alert systems, or approval chains powered by logic flows.
• Example: “If a QBO invoice goes unpaid for 15+ days → Ping account manager on Slack + Email client + Tag in CRM.”
  

5. Developer & API Workflows

• Use webhooks, HTTP modules, or GraphQL requests to extend app integrations or connect to internal APIs.
• Great for ops and data teams needing API access without full development work.

Who Uses Make.com?

• Startup Ops & RevOps Teams – Automate lead routing, onboarding flows, and reporting.
• Accountants & CAS Firms – Automate client check-ins, file collection, and reporting across systems.
• Product & Growth Teams – Build onboarding triggers, churn alerts, and user notifications.
• Developers & Data Teams – Use Make as a no-maintenance backend for lightweight apps and integrations.

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